Author Archives: devyani1902

We had quite an interesting session on customer relationship management (CRM). So basically it’s plan or strategies to help improve the relationship between customers and marketing & sales.

All the operating, marketing , analytics and retail functions are involved in it.

Then a major myth was explained which 80% of us actually don’t know till date. And that myth is- MORE DISCOUNTS BRING IN MORE CUSTOMERS (obviously that was the case in India earlier but now now!). So a customers loyalty is built first and then to sustain the customers, loyalty offers are put out. There are different types of offers such as loyalty benefit (birthday offers), Platinum members ( for the customers who buy from that brand quite frequently).

Then we were told steps to design a loyalty programme: Vouchers (re-visit by the customers), Birthday offers & gifts (given with a validity date), liquidity stock (Buy 2, Get 2) and lucrative offers for customers who don’t shop from the brand anymore.

It was such an informative session. I personally learnt a lot from this class. It couldn’t get any better!

I couldn’t go to visit the export house but a few pictures were shared in the group through which I was able to understand that all the measurement, technical details and guidelines of a garment were shown.

A business idea was to be executed in our respective teams and a plan was to be created for the same ( the value proposition, the need gap, investors, USP as well as GTM strategy). So our idea was to launch hydrophilic glasses to solve the problem faced by almost 80% of the people related to the water and dust that is gathered around on the lenses, especially for the people who travel through two-wheelers and even people who travel by car are facing this problem because coming out of an air-conditioned car or having something hot, all they can see is a blur.

A survey was conducted so as to have more knowledge about people who would prefer wearing glasses with hydrophilic lenses. Here’s the link for the questionnaire:

https://docs.google.com/forms/d/e/1FAIpQLSeNJQXlkH1FLGCzzE2nntxljVV_cN3CXeJMphc2-7o7I3K3Fw/viewform?usp=sf_link

As discussed in part-1, we have come up with an Instagram page to reach out to people especially millennials, to help them know about the impact of over-consumption and production of clothes. On this page, we’ll be talking about fast fashion and its consequences as well as measures to correct it.

Example- We’ll encourage them to buy less and help them to reconsider their lifestyle because root of the problem lies within excess consumerism.

What if…we had more information about the consequences of disposed garment waste on the planet?

Issue targeted: Garment waste, Lack of transparency.

We’ve been able to buy more and more clothes because to the decline in garment prices over the last 20 years. We now have five times the amount of clothing that our grandparents did. It felt great until we discovered what was causing this trend.

In reality , this never-ending supply of low-priced clothing is only achievable due to ongoing production & cost reductions. This has major ramifications for our health, the environment, and the livelihoods of garment workers. Inexpensive, throwaway apparel is mass-produced in huge volumes. Countless new collections are released each year, making us feel continually out of date and encouraging us to buy more. Every year, the quality of clothing deteriorates. As a result, our clothes appear faded, shapeless, or worn out almost instantly. Weare unable to keep up with the shifting trends.We keep buying only to keep up with the times.

For my product ideation I’ve chosen colour changing clothes as a step towards sustainable environment. The fast fashion brands has led the consumers to purchase more than what is required and the brands to produce more than what is actually needed in the market. I’ve been reading a lot of posts and hearing a lot of news about the impact of fast fashion on our environment but little did I know, I was one of them.

American eagle is working towards a sustainable environment but is it actually legit? Sustainability has become a major trend in 2021. Many brands like H&M, Zara and Uniqlo have shifted towards sustainability but they are still mass producing clothes even if they are using a sustainable fabric but when a brand focuses on creating and selling enormous quantities of clothing, it is not contributing anything towards a healthy environment. There is so much noise and so much happening around sustainability that we’re not even sure, what’s real and what’s fake?!

Continue reading “Product Ideation”

I had never heard of this term before, but thanks to the faculty members for keeping a workshop for it. So, speculative design addresses big societal problems and it looks towards the future- basically creating products or services for that scenario.

So, it is all about creating imaginary scenarios and worlds. We truly examine the world we live in its values, functions, economy, and the expectations of its individuals by creating fictional worlds and inventing fictions. Overall, I was quite fascinated by this session!

We were given a task to make a pitch on the product or an app that we would like to launch in the market so I chose to launch a virtual measurement app. Here’s the pitch deck that I’ve created for the same..

The only subject about which I knew or at least had the idea of what was going to be there. Obviously as the name says, it is related to ACCOUNTANCY. After finishing my 12th, I was actually relieved that oh I’m finally done with accounts. Obviously who was even expecting that accounts and I are going to meet again?! But look, here we are.

So what we had to do was study the balance sheet and Profit & Loss account for our chosen brands and then we had to recreate the financials of our brand of last 4 years in excel ( we had to put the formulas as well, to tally it with the brands financials). Overall it was fun for me. Yes it took time because there were so many changes to be made every time I showed the financials to sir. But finally, I’m so happy that I’m done with it!! All thanks to our accountancy teacher for making it so easy for us and never making us feel that we’re actually studying accounts 🙂

Continue reading “Fashion Decision Analysis (1)”