Link for the brand YOU+ : https://www.figma.com/file/TDzeBOSiLVsHpGp6AxCsqc/Untitled
Link for the brand New Balance: https://www.figma.com/file/HRMznGLceBzaUIUiKynZWi/UX-E-Commerce-%7C-Final-Project?node-id=0%3A1
Link for the lofi prototype: https://www.figma.com/proto/HRMznGLceBzaUIUiKynZWi/UX-E-Commerce-%7C-Final-Project?node-id=396%3A2078&scaling=scale-down&page-id=0%3A1&starting-point-node-id=396%3A2078
Gucci has a very strong brand identity, they communicate a perception of high-quality craftsmanship along with innovative and bold design. The brand’s personality is reflected in their customers; eclectic, contemporary and romantic. The target audience would be contemporary, bold, romantic, cheerful, feminine and luxurious which is replicated through their product. The product is positioned in such a way that the consumer will use emotion instead of logic when purchasing.
This perfume will make people feel stylish and luxurious. Consumers will use their emotions such as feeling accomplished or confident when buying the product instead of logical thinking.
Here’s the final picture of how it turned out to be. The shades of colour are going to be all classic and summery. Spring-Summer vibes is all I want for the theme to be so I’ve chosen pictures which are similar to the context.
Indian jewellery is used along with the product (ie perfume) to accentuate it a little and show what the concept actually looks is. After all, it’s about giving modernism a twist of Indianness!
The product that I chose here was a perfume by Gucci (the perfume named gucci bloom). Everybody must have seen a very classy and elegant way of presenting such perfumes because that is what comes to ones mind when we think of a luxury product. This is the major reason of what inspired me to actually work on a story like this.
“Wedding season is at its peak and why wouldn’t the brides wanna have fun using these perfumes?” The second most important reason because of which I wanted to execute something like this!
Wait for the next blog to see how it actually went! 🙂 (the struggle behind it was real for sure).
We all had to calculate the amount of fabric that will be required for a certain amount say for example- one dozen (hypothetical).
There were two ways to calculate it. One was for the Woven i.e Marker Plan and the second was for Knit. The product that I’m going to launch is made of a knit fabric so this is how I calculated my fabric consumption.
The quality of secondary data and methods used in my Research Report were closely related to answering the research questions. As a result, these difficulties were efficiently addressed by rigorously evaluating the veracity of secondary data sources and evaluating alternative methodologies. Furthermore, my initial meeting with my Project mentor was primarily focused on the same topics.
Profitability, liquidity, financial position, and investor ratios were among the financial and accounting statistics employed in the study, while SWOT and PESTEL were used as analytic techniques.
To conclude this section, it is safe to say that allof the research questions in my Research Study have been properly addressed, thanks to secondary data gathered from reputable sources, applicable methodology employed to perform the study, and critical discussion of the research findings.
Devyani Keswani