Uncategorized – Page 3 – Devyani Keswani

Fashion Brand Promotion, PR & Events (1)

One of the most awaited class to be very honest. The day I saw my third semester subjects, I was eagerly waiting to study this one.

I’d no idea that brand promotion and PR were considered to be so important while developing a fashion marketing strategy.

So ma’am started off with the base of this subject and we discussed about consumer culture. Then she told us about consumerism . We even discussed, the meaning of brand, branding and brand image. I’ve heard these terms somehow but I didn’t really know the actual meaning and the difference between these terms. But if someone asks me now, I’m pretty sure that I can tell the difference between brand and branding 🙂

Garment production & Quality (1)

When I first saw this as my second-semester subject, I thought that it was somewhat related to the sourcing of raw materials and all the quality control checks that we studied in our previous year (second sem). But, we didn’t discuss either of what I thought was going to be.

The first class was quite enjoyable. It was much more interesting and interactive than I expected it to be! We were shown 3 videos: the first one was about UN-AVAILABLE GARMENT MANUFACTURING, the second was a video about what is happening inside the HAUTE COUTURE ATELIER and the third one was quite an interesting one where the garments were knit with hand-spun cotton yarn.

Entrepreneurship & Innovation (1)

Before I start, I do not know much about entrepreneurs & entrepreneurship at all. I just know that people who do business are businessmen, other than that I had NO idea about what is going to happen in this subject. I had so many questions going on in my mind-why are we even being taught this in fashion? Do we have to open our own business? Are we going to be the next entrepreneurs? I had no clue!!

However, after taking the first class, my understanding towards entrepreneurship became different. Entrepreneur is someone who is willing to take risk by inventing a new business that does not exist in the market or start up their own business to make profit or take benefit of an opportunity. I learnt the difference between a business and a startup. I got to know that who recognises the startup and how many startups are there which are recognised by DPIIT. Then we also discussed about the reason for failure of startups. I learnt about a new term called market consolidation and what are the characteristics that a person should keep in mind while developing an idea. In the end, we were given a task to identify 10 startups that failed in India. The reason behind it was for us to understand why they failed and what could’ve been done to prevent that.

Overall, this class was very helpful to me personally!

Research Methodology (1)

When I first looked at this subject, the first thought that came into my mind was- “Oh no, we have to make the questionnaire, prepare a DILO, create a research objective, again?!”

Let’s start by saying that I was completely over that second semester’s research work and I was in no mood to study that same subject again (as if I’d the option, if I want to study this subject or not). I wasn’t that fascinated in the beginning. But little did I know that there are so many stages performed in the process of a single research. And what I did in the last semester was just copying down the secondary research.

So, we were given five topics to choose from, and we had to write an essay on it for 2000 words. Out of the 5 topics, I chose- Recycled Textiles, Circular Fashion Business Model. I was intrigued to learn and know more about the circular business model and how it has become a major cause for our environment and what measures/initiatives can be taken by humans for the same.

Retail Store Operation (1)

Silly me, thinking that retailing is about buying and selling of goods & services to earn profit. But little did I know that it is the core element of any brand. The first class was quite beneficial to me in many ways! I learnt a new term for the offline/ physical stores called brick and mortar. We discussed about store retailing and non-store retailing. We even discussed about the importance of retailing in India. Not to miss the fun part of the class, THE QUIZ (Not that I knew answers to it but it was still so much fun!). So it was all about guessing where the brand was originated and what was its parent company. At last, we were given a task wherein we had to come up with a brand and the retailing format that they are following.

Summing up my 1st year experience

I’m not sure where to begin because the prospect of writing this makes me sad, happy, and confused. I’m sad because I’ve already completed my first year of college sitting at home; joyful because I’m relieved that it’s over; and confused because where did the time go? Looking back, I’m amazed at how much my skills have developed from the first assignment at the beginning of the quarter. I’ve gone from being a procrastinator to someone who is eager to work and complete tasks on time! Apart from the studies and all, I also worked on my personal development. I learned to be patient and understanding, particularly when working in a team. Also, to the students entering first year, remember to take risks and break out of your shell since the best outcomes sometimes come from taking a risky step. #BeImpeccableAtIIAD