Gucci has a very strong brand identity, they communicate a perception of high-quality craftsmanship along with innovative and bold design. The brand’s personality is reflected in their customers; eclectic, contemporary and romantic. The target audience would be contemporary, bold, romantic, cheerful, feminine and luxurious which is replicated through their product. The product is positioned in such a way that the consumer will use emotion instead of logic when purchasing.
This perfume will make people feel stylish and luxurious. Consumers will use their emotions such as feeling accomplished or confident when buying the product instead of logical thinking.
Devyani Keswani 