A business idea was to be executed in our respective teams and a plan was to be created for the same ( the value proposition, the need gap, investors, USP as well as GTM strategy). So our idea was to launch hydrophilic glasses to solve the problem faced by almost 80% of the people related to the water and dust that is gathered around on the lenses, especially for the people who travel through two-wheelers and even people who travel by car are facing this problem because coming out of an air-conditioned car or having something hot, all they can see is a blur.
A survey was conducted so as to have more knowledge about people who would prefer wearing glasses with hydrophilic lenses. Here’s the link for the questionnaire:
Devyani Keswani 