One of the most awaited class to be very honest. The day I saw my third semester subjects, I was eagerly waiting to study this one.
I’d no idea that brand promotion and PR were considered to be so important while developing a fashion marketing strategy.
So ma’am started off with the base of this subject and we discussed about consumer culture. Then she told us about consumerism . We even discussed, the meaning of brand, branding and brand image. I’ve heard these terms somehow but I didn’t really know the actual meaning and the difference between these terms. But if someone asks me now, I’m pretty sure that I can tell the difference between brand and branding 🙂
Devyani Keswani 